Video Marketing

Video Marketing

World Freestyle Kayaking Championships // Video Documentary
Event held in Ngaawapurua, Taupo, New Zealand in 1999.

  • Production management
  • live event coverage
  • live web cast
  • TV highlights distribution
  • worldwide video distribution



Brief
An international event held every two years with over 30 countries and 350 competitors competing and an audience in the thousands around the world seeking coverage of the event online. The brief was to put together a comprehensive package for media coverage of the event which lasted for 5 days at a remote location with no direct internet connection.

Media coverage required a live event feed for the onsite audience, a web cast video broadcast for an international web audience, news feeds to major TV networks. Comprehensive interviewing and competition coverage was also needed for a video production of the event.

Solution

An extensive marketing campaign was sent to international sports companies who are associated with freestyle kayaking to ensure funding for media coverage of the event. Airtime with international media networks worldwide (SKY Networks , Europe, OLN network, USA) was secured and video distribution channels confirmed throughout North America, Europe and Australasia to ensure media coverage for sponsors and organisers.

Contracts were signed with sponsors and a production team was collated, briefed and directed for a multicam live outside broadcast of the event!